Show 01-01-06: On-Line Sending Surprise, 5 Rules for Auction Copy,Mbags,Nerdy Shirts and Ujeans

On-line spending tops $18 billion in 2005 and the rankings will surprise you…and one, unique to on-line sales, that should be charted but isn’t. The Million dollar Home Page is down to its last 1,000 pixels and, guess what?..they’re up for auction. A 2 trillion dollar market that I guarantee you have not given sufficient thought to.. (Hint: its the highest spending demographic there is).

The 5 cardinal rules for auction copy and e-commerce web design…what you think you’re doing right might just be all wrong. Website and auction usability for seniors..the easier it is, the more likely the sale. Could the problem with your sales be that you are simply not communicating what exactly you are selling? A surplus site that may well be worth your time to investigate.

A new search site for eBay that has fraud protection built in. How about a web site package that is very easy to use and does all of the hard work for you? What is an “M-Bag” and why, if you sell books overseas, you could be saving loads in postage by using one? AntiRebate for those who need to find the best deals or some interesting leads.

A cool site with cool products that might also have the next hot item you’ll be selling. NerdyShirts; clean design and sensible navigation equals a good lesson in web design. UJeans show us how going the extra mile in customization can put you miles ahead of your competition. A site for Hard-to-Find toll free numbers for, among others, eBay and PayPal. A listener suggests a simple tool to foil fraudulent customer returns. E-Auction-Air was listened to in over 20 countries last month!…maybe we should demand a seat on the Security Council.

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