01-08-06: Auction Safari, eBay Feedback Scheme, Marshall McLuhan

Auction Safari shuts its doors…a good idea on paper fails trying to solve the wrong problem. Listen in as we discuss the important lessons to be learned and how sellers on eBay need to understand that serious attention needs to be paid to marketing outside of eBay.

There are auctions and schemes for “Positive Feedback” on eBay that only serve to further weaken the system. How about an auction site where the bidders pay to bid? Not so far-fetched as it might sound. Speaking of gambling, there’s a “player” on eBay who’s using auctions to drive his advertising by offering a Vegas-style payout. “The answers are always inside the problem,not outside”…and other insightful gems from Marshall McLuhan.

A great little site that offers a clever way to legitimately print all the money you’ll ever need. A step-by-step example of how you can use retail sites to uncover manufacturers eager for your business. Are you using cross-selling and up-selling in your sales? We can all take a lesson from a merchant in Japan.

A tool that taps into the power of multiple search engines and combines their distinct strengths into one result. Love those Google Maps? We found a site that lets you generate a full fledged Google Map, complete with photos and then provides you the HTML. A must for real estate sales. Outsourcing beyond Alibaba; how about Korea? One of the most imaginative next generation auction sites we’ve seen..one that might just tempt you to reconsider whatever it is you’re currently selling.

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