Show 04-02-06: MercExchange Showdown, Overstock Levels the Level Playing Field, RSS Aggregator, Japanese Buyer’s Service, Mac Auction Management, Biometrics, Over 50 Market, eBay Keyword Tool

eBay and MercExchange trade punches before the Supreme Court meanwhile the US Patent Office dismisses MercExhange’s patent claim as “obvious”…what then is this fight all about? Well, its really about power..the courts, patents & lying down with elephants.

Overstock.com Auctions declares open season on the “level playing field”…tune in and find out how sellers can now drive down listing fees to less than 3 cents!..and learn how E-Auction-Air listeners can save $15 in the process. How about a site where you can track all of your news feeds as well as add your own store / auction product feeds for an international audience?..its RSS as it should be: fun, practical and just maybe profitable for you. A site that will buy from you and ship to eBay starved buyers in Japan…at no additional cost to the seller. Auction management for Apple Mac users and a free web design site that’s as easy as Firefox.

Lose your credit card and you panic….its a little harder to lose your fingerprint; find out how biometrics might soon be how you and your customers pay for everything from groceries to auctions. SitePal deserves ridicule…no, it invites it and as you can see for the front page of the site, I accepted the invitation. Everything you and Madison Avenue thought you knew about the over 50’s market is wrong…and persisting with your worn-out idea of the richest demographic in history will cost you big time.

A keyword tool on eBay that is right under your nose and that you’re probably not using. Will a pixel site just for auctions come to anything? Probably not..but at least you can post a link to your items / store there for free. Google is changing the way ads appear on its main page…one more reason you need to understand AdWords & Adsense if you plan to be selling in the future.

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