Show 07-23-06: eBay Fee Increase, Yahoo Ads on eBay, Liquidxs Interview, Sales Copy Hints, Google Base Export Help, Bumblesearch, Web Site Design

Bill Cobb suggesting a soupcon of fees to cleanse the palate.

eBay takes action to stem “Store-Flation” on the site by..what else?…increasing low-end Store fees. Many sellers react by threatening to take their knick-knacks elsewhere. Listen in as we discuss this latest turn of events and why this might just be the best thing that could have happened to you. While the news focuses on this correct action, the partnership with Yahoo produces some disturbing results as certain searches now result in ads that direct clicks off site.

Listen in to our interview with Gregg Greenberg from LiquidXS.com…an excellent source for front line manufacturer’s excess stock that you should consider adding to your sourcing mix.

What can you learn from the marketing professionals when it comes to writing compelling copy?…Why should your customers want to “own” your goods before actually buying them? Listen in as we give a brief seminar why marketing, sales copy & site design are all one in the same. Why can’t eBay take down pirated DVD’s of Superman Returns without our help? Need help exporting your site to Google base?…you need to check-out GSite Crawler.

Bumble Search is a Firefox extension that is both a very useful tool for honing your on-line searches as well as the next step in price-comparison…with it browsers on eBay can check out your competitor’s pricing on various sites without ever leaving your listing. Toying with the idea of starting your own web site? Listen and learn as we analyze how one site is on the right track until, well, it gets off track. The train wreck you save may be your own.

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Links from this week’s show:

Power Press Web Site Marketing Strategy - Using a Press Release to drive sales to your eBay store or auction, authored by yours truly (*hint*hint*).

eBay / Yahoo Search Results - More so than the fee increase, this little bit of traffic diversion should excite the community.

LiquidXS - Excellent source for name brand close-outs.

Why We Buy; The Science of Shopping - Sample chapter from fascinating book on the “whys” that make the market tick.

Inside Influence Report - Read how you need to write your sales copy so that your customers own the item before they buy it.

GSiteCrawler - Free Windows generator for Google Site Map Files.

BumbleSearch - Firefox extension / Web 2.0 mashup that you really need to use in order to understand how search continues to evolve.

RetroWonders - A site that gets a lot right but then a few things not so right.

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