Using Your PayPal History for E-Mail Marketing

There certainly is enough advice re developing & using e-mail lists in your marketing…and good advice it is. However, many sellers come to the conclusion that they should be utilizing e-mail only to be faced with the fact that they haven’t kept accurate e-mail records or that the auction management system they use limits how far back in time records can be retrieved.
One solution for building a sizeable e-mail list of past customers is your PayPal history. While not inclusive of all transactions, it is nevertheless an easily accomplished task that will give you a good jump-start (and one less excuse not to) toward an active marketing campaign.

Here’s How:

1. Click on the My Account tab.
2. Click the History. subtab.
3. Click the Download My History link.
4. Choose the file type and date to download.
5. Click Download History.
6. Name your file and click Save to download it.

The download is available in Comma DeLimited or Tab DeLimited format and the exact fields can be further narrowed or expanded by clicking on the “Customize Download Fields” box that appears next to the date range.

The history itself can be as little or as much as you want…all the way back to your first transaction.

Once this data is in your hot little marketing mitts, you can easily export just the e-mail fields into an e-mail manager such as Constant Contact.