Driving eBay Traffic to Your Web Site - Million Dollar eBay Seller Examined - LicketyShip - Google SiteMap Sources - Microbusiness OutSourcing - Amazon Tricks & Hacks
Behavioral Marketing sounds Orwellian..and perhaps it is. In any case, by understanding your customers not only in terms of the product they are seeking but also in terms of how they search the web, you can effectively drive sales to your most profitable venue.
Listen in as I describe how I use eBay auctions to legally “sign-post” traffic there to my e-commerce site and no, its not about a link from my “About Me” page.
I examine a million dollar per month eBay seller; how he sells what he sells and learn how much he makes selling PS3s…its all there, right in the listing.
Yet another new stand-alone auction site… well designed,a few Web 2.0 bells & whistles but still, the question is why?
I found a new site that takes the idea of urgency and by focusing on a large metropolitan area, delivers goods quicker and cheaper than FedEx.
Google has a third-party sitemap reference list that is a very good place to get up to speed on a critical component for the successful SEO of your site.
Another article in a major daily newspaper that shouts “fraud” and names major web sites…but does so only to attract attention.
An article in USA Today regarding micro-businesses and out- sourcing. Are you willing to consider the investment of hiring third-parties to do professional work for your business? Can you afford not to?
A site that gives you the tools to root out 85% discounted merchandise on Amazon.
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Links from this week’s show:
Behavioral Targeting & MSN - The days of targeting consumers by keywords only are coming to an end.
Million Dollar eBay Seller & PS3 Pricing - Seller inadvertently(?) reveals how much he’s paying/making on PS3’s.
Flippid Auction Site - Another auction site described as a good place for people who “want stuff” or “have stuff”…what a marvelous idea!
LicketyShip - Interesting reemergence of an 90’s idea..but this time it might just work.
Google Sitemap Third-Party Sources - Why not start with the businesses Google recognizes?
Baltimore Sun Article on Fraud - Crying wolf sells papers.
USA Today Article on Microbusinesses and Outsourcing - Interesting article on how to grow your business without necessarily adding extra desks.
Amazon Shopping Tricks and Hacks - One stop hacking formulas.


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Infoworld
Both eBay and Overstock begin tightening their respective sites against fraudulent listings…however, the rules of engagement from both sites are purposely vague in that which brands being targeted is not clear. The result is the sort of chaos you would expect from an issue that has festered and plagued both sites for so long. Good sellers as well as bad are feeling the heat; listen in as I explain why its all happening now and why its a much larger issue than just fugazi Fendis.
Phil Wolfe in Skype Journal
Recent controversial changes at Overstock.com Auctions have resulted in an interesting and often heated exchange regarding the future of the marketplace. Listen in as I examine what is being planned, what mistakes were made and where the conversation is headed. Whether or not you actually sell on Overstock, the evolving dialog presents fascinating lessons for every seller on the realities, limitations and potential for small businesses in the increasingly competitive on-line market.

